Case study

Shyries

Commodities operating site for gold doré and refinery-direct fuel — two desks, one chain-of-custody story.

PublishedBuilder · 2026Shyries International

Identity + dual-desk commodities brand site

Live reference

Astroeditorial

Metrics omitted until confirmed.

Context

Shyries International runs two physical desks: seller-side gold doré aggregation across West and Southern Africa, and refinery-direct diesel / JET A1 supply into regional ports and grids. The site presents one operating company with two trades — licensed logistics, on-the-ground presence, discretion by default.

Approach

  • Brand-first hero with the dual-commodity thesis in one sentence
  • Separate gold and fuel tracks without looking like two unrelated microsites
  • Surface fuel-division licensing facts that buyers actually check
  • Keep enquiry routing simple: which desk, then talk to humans

Outcome

Live at shyries.co.za. Cream logo lockup used as portfolio media (repo asset). Trade-volume headlines on the public site are theirs; this portfolio does not invent additional metrics.

Stack notes

  • Astro brand site
  • Editorial dual-desk information architecture

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