Context
FutureFit puts high-performance coaching tools into school halls — radio-frequency headsets, four phases, and follow-through — then grows an Academy for skill tracks. The site has to explain the day without overclaiming clinical outcomes, and keep school decision-makers moving toward a booking.
Approach
- One composition for the offer: hall day + academy path
- Put prices and headset capacity on the page (honesty over soft fog)
- Separate evidence claims (breathwork / mental rehearsal) from testimonials awaiting written consent
- Give schools and families different CTAs without cluttering the first viewport
Outcome
Live at futurefitacademy.co.za. Brand lockup and OG assets copied from the FutureFit repo. Portfolio metrics omitted beyond what the public site already publishes.
Stack notes
- Astro marketing site
- Netlify deploy
- Brand system with lockup and marks in
public/images/brand