Context
Flexweb manufactures flexible packaging in Germiston — stand-up pouches, barrier films, thermoforming films, liner bags, and roll-form stock for South African food, FMCG, pharma, and industrial buyers. The brief was a site that reads like a serious local manufacturer: certifications visible, product lines clear, and quote intent easy to start.
Approach
- Lead with capability and compliance (BRC, ISO 9001:2015, HACCP) instead of vague “solutions” copy
- Structure product hubs so procurement can move from category → specification → quote
- Keep SEO practical: location intent (Johannesburg / Germiston), product intent, and honest rich results — not keyword stuffing
- Wire quotation as the primary conversion, not a decorative contact form
Outcome
Live manufacturer site at flexweb.co.za covering products, industries, certifications, case-style narratives, and quote CTAs. Media on this page uses facility and product photography from the Flexweb marketing set (Germiston plant, pouches). No invented lead or revenue metrics.
Stack notes
- Eleventy marketing site (FlexWeb/
flexweb-site) - Netlify hosting
- On-page SEO + Search Console readiness playbook in-repo