Context
African Vanilla is the managed IT and digital partner brand: remote-first support, websites, SEO, cloud, cybersecurity, and ERP work with month-to-month pricing and a published response guarantee. The site has to sell calm competence — packages you can understand without a sales maze.
Approach
- Lead with outcomes (response speed, predictable cost, one accountable partner) before jargon
- Keep services as a readable catalogue with progressive depth, not a brochure wall
- Pair marketing pages with CMS-friendly content so humans can update without a deploy ritual
- Connect enquiry intent (audit, website, social, USD retainers) into pre-filled contact paths
Outcome
Live brand site at africanvanilla.co.za. Public copy covers managed IT, web, SEO, cyber/POPIA, cloud, and ERP — with transparent pricing language and national + international reach. No invented partner counts beyond what the live site already states for its own marketing.
Stack notes
- Astro + Tailwind marketing site
- Pages CMS (Git-backed) for non-technical edits
- Netlify hosting and forms
- Content collections for services, projects, blog, and social queue